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Brainsell Ltd 2005
Benefits
Data quality:
Questionnaires are completed when
convenient for respondent
Higher response rates than telephone,
postal, or face to face surveys
More likely to give a considered response,
closer to the truth
No interviewer interpretation errors or bias
Speed:
Much faster than telephone, postal or
face to face surveys
Results usually available in days
Eliminates geographic barriers
Independent opinions:
No influence from interviewers or peers
Cost:
More cost effective than telephone, postal
or face to face surveys