© Brainsell Ltd 2005

     
 

Benefits

Data quality:
  • Questionnaires are completed when
    convenient for respondent
  • Higher response rates than telephone,
    postal, or face to face surveys
  • More likely to give a considered response,
    closer to the truth
  • No interviewer interpretation errors or bias
Speed:
  • Much faster than telephone, postal or
    face to face surveys
  • Results usually available in days
  • Eliminates geographic barriers

Independent opinions:

  • No influence from interviewers or peers

Cost:

  • More cost effective than telephone, postal
    or face to face surveys