Brainsell
develops unique research tools, for example:
PAR
Index™
(Pharmaceutical Advertising Research
Index)
Compares the effectiveness of
different
elements
of the advertising creative against
benchmarked
industry norms – used by advertising
agencies
and
their clients for concept development
and selection
Brainsell
develops research methodologies around
your unique
brand development process, for example:
Attentionality
Mapping™
Developed for a brand communications
agency
working
on products in
phase II and phase III – used
to measure
the
intensity of emotional connection
and levels of
attachment and
involvement
with
potential or
existing
brand components to aid
decisions on
resource
allocation
