We offer a free annual research audit to provide an independent view of the research activities you have conducted over the last 12 months, and an independent assessment of the extent to which they have delivered on your requirements and expectations. The research audit can also help to identify current knowledge gaps that are likely to become significant in the future.

Sometimes, especially when there are multiple stakeholders, the hardest part of a research project is defining the scope and being clear on the objectives. Workshops are often useful in this sort of scenario making sure existing knowledge and expectations are factored into the overall survey design, and to ensure there is broad acceptance of the scope and objectives of the project across the range of stakeholders.

We conduct qualitative research using both traditional techniques (e.g. groups and depth interviews) and modern ones (e.g. online communities and video diaries). We lean on qualitative methodologies when we need to identify the underlying issues that form attitudes and drive prescribing and patient behaviors, and sometimes as part of a broader research process.

Our main expertise is in quantitative research using online methodologies. Most of our work is to do with communications research or market assessments, e.g.

Communications research

• Advertising development/concept testing
• Key message testing
• Brand development: positioning/perceptual mapping
• Awareness/recall/tracking/benchmarking
• Detail follow up

Market assessment

• Market sizing/segmentation
• Needs assessment
• Opportunity analysis
• Scientific rationale acceptance
• Treatment/product preference
• Pricing

Specialising in healthcare, we conduct a full range quantitative and qualitative primary marketing research to help our clients minimise the uncertainties they face, allowing them to make informed strategic decisions with confidence.

Our passion and expertise is in communications and brand research, pretesting concepts and messaging from early stage development with KOLs through to launch and beyond.

Using a range of quantitative and qualitative methodologies, both traditional and modern, our capabilities span across the spectrum of data collection platforms including: group discussions, face to face, telephone, paper, online, mobile, mrocs, brand intelligence panels…

With over years of experience in healthcare marketing research, we survey all types of healthcare professionals and patients in primary, secondary, and tertiary care, across the majority of therapy areas, globally as well as locally.

Our focus is primary marketing research. Whilst we are specialists in online methodologies, we cover all aspects of quantitative and qualitative research.

• When the same research services, using the same healthcare professionals, are provided by different research agencies for competing brands, they are likely to deliver similar outcomes and recommendations; these brands will struggle to differentiate.
• As we move towards a world of instant data and dynamic knowledge, we believe businesses and marketers will demand more creativity in research approaches and methodologies, and will benefit from agile marketing research.
• To create true competitive advantage, we believe proprietary partnerships between the research agency, the healthcare company, and their communications agencies should be developed to create proprietary ways to conduct marketing research, e.g. using brand specific intelligence communities, to deliver better and differentiated survey outcomes which help to drive forward profitable business.