About us

We are:

Passionate about innovation and technology



Obsessive about brands



Fascinated with how the brain works



Geeky about data

Passionate about innovation and technology

more ...

Obsessive about brands

more ...

Fascinated with how the brain works

more ...

Geeky about data

more ...

About us

more ...

Passionate about innovation and technology

Passionate about the application of innovation to research methodologies, we evaluate how technological advances offer new opportunities to better understand your markets, customers, and patients. We know that new does not always mean better, but we believe research methodologies should evolve to embrace the new thinking and behaviours that are emerging.

Obsessive about brands

Obsessive about brands, we investigate how they are formed in the minds of your customers, how they survive, and what makes them thrive. We examine how brand expectations develop and what these mean in terms of prescribing behaviour and brand advocacy.

Fascinated with how the brain works

Fascinated with how the brain works, we keep abreast of the latest thinking on hot topics like behavioural economics and neuromarketing, and assess how these could affect the way respondents take part in market research. Whilst we cherish new ideas and encourage creativity whenever appropriate, we temper our enthusiasm with carefully considered application.

Geeky about data

Geeky about data, we love to look at it from as many angles as possible ensuring all avenues of interpretation are fully explored. We don’t believe data has to be big or small, we just believe the interpretation has to be smart. We will only do clever things with data if it’s right for your business.

About us

Brainsell is a full service marketing research consultancy specialising in the healthcare sector since 2001. Having worked with most of the top 20 pharmaceutical companies, we can draw on over years’ experience of conducting a broad spectrum of primary market research across all of the major therapy areas. We manage all aspects of the research process form survey design through to reporting, regardless of the size and scope, from large global studies to small local territory projects.

Over the last years we have also had the opportunity to work with smaller, dynamic, and fast growing pharmaceutical companies. At Brainsell we understand there are unique challenges to growing niched brands and orphan products which often require fast, creative, and agile market research.

We enjoy working with communications agencies, and where possible, we encourage their involvement in the research process to ensure brand and creative strategies are aligned. Brands perform better when we are all working to a shared vision.

We stay focussed on your business needs and relentlessly pursue solutions for your research challenges. Whilst we begin with the end in mind, we always keep your research challenge at the heart of everything we do, and we tailor our services around your unique business needs.

We understand that the decisions you make directly affect your customers and their patients, as well as your internal teams and colleagues. At Brainsell, our promise is to use our research expertise to help you minimise the uncertainties you face, so that you can make the best strategic decisions with confidence and remain focussed on your business priorities.

Passionate about innovation and technology

Passionate about the application of innovation to research methodologies, we evaluate how technological advances offer new opportunities to better understand your markets, customers, and patients. We know that new does not always mean better, but we believe research methodologies should evolve to embrace the new thinking and behaviours that are emerging.

Obsessive about brands

Obsessive about brands, we investigate how they are formed in the minds of your customers, how they survive, and what makes them thrive. We examine how brand expectations develop and what these mean in terms of prescribing behaviour and brand advocacy.

Fascinated with how the brain works

Fascinated with how the brain works, we keep abreast of the latest thinking on hot topics like behavioural economics and neuromarketing, and assess how these could affect the way respondents take part in market research. Whilst we cherish new ideas and encourage creativity whenever appropriate, we temper our enthusiasm with carefully considered application.

Geeky about data

Geeky about data, we love to look at it from as many angles as possible ensuring all avenues of interpretation are fully explored. We don’t believe data has to be big or small, we just believe the interpretation has to be smart. We will only do clever things with data if it’s right for your business.

About us

Brainsell is a full service marketing research consultancy specialising in the healthcare sector since 2001. Having worked with most of the top 20 pharmaceutical companies, we can draw on over years’ experience of conducting a broad spectrum of primary market research across all of the major therapy areas. We manage all aspects of the research process form survey design through to reporting, regardless of the size and scope, from large global studies to small local territory projects.

Over the last years we have also had the opportunity to work with smaller, dynamic, and fast growing pharmaceutical companies. At Brainsell we understand there are unique challenges to growing niched brands and orphan products which often require fast, creative, and agile market research.

We enjoy working with communications agencies, and where possible, we encourage their involvement in the research process to ensure brand and creative strategies are aligned. Brands perform better when we are all working to a shared vision.

We stay focussed on your business needs and relentlessly pursue solutions for your research challenges. Whilst we begin with the end in mind, we always keep your research challenge at the heart of everything we do, and we tailor our services around your unique business needs.

We understand that the decisions you make directly affect your customers and their patients, as well as your internal teams and colleagues. At Brainsell, our promise is to use our research expertise to help you minimise the uncertainties you face, so that you can make the best strategic decisions with confidence and remain focussed on your business priorities.

It's all about the question

There are two doors: one has a very hungry and ferocious lion behind it, the other has the fountain of all knowledge behind it. You don’t know which door leads to what. There are two guards in front of the doors. Both guards know what is behind each door. One always tells the truth. The other always lies. But you don’t know which guard always tells the truth and which guard always lies. Your task is to find the fountain of all knowledge and avoid being eaten by the very hungry and ferocious lion, but you can ask only one question to the guards.

What should you ask, and to whom?

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